All electronics, including smartwatches, are incredibly popular purchases throughout the year. However, during the shopping season, unbeatable discounts make smartwatches all the more appealing. With the holiday season right around the corner, shoppers can grab early-bird offers or explore past Black Friday deals to understand what to expect this year. Based on last year’s trends, here are some of the best brands to explore for buying smartwatches on Black Friday 2023:

WatchOS options
1. With approximately 57% market share, Apple’s smartwatches are some of the top-selling products in the segment across the country. In previous years, Apple’s smartwatches carried heavy discounts that went up to $130 during the shopping season. So, shoppers looking for their favorite Apple smartwatch may get a discount on their purchase. The feature-rich Apple smartwatches are powered by watchOS and come with large and attractive LED displays, emergency SOS calling functionality, an in-built compass, an always-on altimeter, fall detection, sleep tracking, and active heart-rate monitoring functions. All in all, those looking to get an Apple Watch should wait for shopping season sales to find deals.

Wear OS variants
2. Samsung watches are the second best-selling devices in this segment across the country. Some of the watches, such as the Galaxy Watch 4 Classic, have carried discounts of up to $200 during the last shopping season sale. The watch comes with incredible features such as body composition analysis, built-in games, sleep tracking, and a rotating bezel for greater visual appeal.

3. Arguably the most premium smartwatches on this list, Tag Heuer’s watches are luxurious wearables. These watches contain all the health tracking features one would need apart from the ability to track steps during mountain hiking and other adventure activities. During Black Friday, one should keep an eye out for discounts on these high-end pieces.

4. Google’s Pixel smartwatches offer premium quality and great features, including heart-rate monitoring, the number of steps covered while walking, built-in applications to stream music, an intuitive and visually stunning user interface, and phone connectivity at incredible prices that come with last year’s Black Friday discounts going up to $50. Google Pixel watches are equipped with fast processors to make everyday computing and leisure tasks a breeze. Further, the Android OS in these watches optimizes smartwatch performance and usability.

5. Mobvoi’s TicWatch Pro 3 Ultra has previously carried discounts in the range of about 25% to 30% during Black Friday sales. These high-quality watches have a beautiful user interface and display and show all the sporty qualities one associates with other Mobvoi smartwatches.

6. Shoppers have previously grabbed incredible discounts of 25%–30% on Suunto’s smartwatches. Some of the prime features of Suunto smartwatches are its ultra-thin body and a superlative GPS system. These watches also come with a host of features, such as heart-rate monitoring, activity tracking, and world-class alarm systems.

Other operating systems
7. Those looking for top-notch fitness trackers can consider Fitbit. Powered by its own OS, FitbitOS, its watches contain a host of features, such as built-in Alexa compatibility, always-on OLED displays, and Spotify support. The discounts available on Fitbit’s smartwatches last year ranged from $50 to $80 on Black Friday.

8. Like Fitbit’s devices, Garmin’s watches prioritize fitness tracking and are powered by the brand’s own OS (GarminOS). Garmin’s premium smartwatches come with incredible features such as a bright and sharp display, health tracking of every imaginable kind that one expects from a smartwatch, and a battery life of up to 16 days on a single charge. With all these features, the most amazing aspect of Garmin’s smartwatches is the shopping season discounts. For instance, shoppers grabbed discounts of up to $153 on Garmin’s range of premium smartwatches last Black Friday.

9. Alternatively, one can stand out from the crowd by sporting a Huawei smartwatch. These premium smartwatches come with solid, high-end body design and finish and equally amazing discounts during the previous shopping season. With last year’s discounts of up to 35% on the original market price of the devices, Huawei’s smartwatches, such as the GT3 Pro Elite 46 mm model, are worth considering. Running on HarmonyOS, the watch comes with features like heart rate contact sensors, a gyroscope, an accelerometer, a sleep quality evaluator, a geomagnetic and skin temperature sensor, caller ID, a barometer, and call notifications. It also has an activity tracker (for climbing, golf, rowing, running, diving, and swimming), calendar notifications, smart notifications, a heart rate monitor, and an active stress monitoring function. With a plethora of high-end features like these, shoppers can truly get themselves a top-notch multifunctional gadget.

10. Fitness enthusiasts can consider buying Amazfit’s smartwatches to keep tabs on their daily activities, health changes, and sleep quality. Powered by Zepp OS 2.0, Amazfit’s watches offer great performance and value for money. On top of that, shoppers have previously grabbed early bird discounts of up to 70% on these amazing smartwatches, making them worth considering this Black Friday as well.